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Tradeshow Recap: JEC & AIX 2025

Published on: May 7, 2025

This spring, we proudly exhibited at JEC World (Paris, France) and AIX (Hamburg, Germany) — two of the most influential tradeshows in our industry. Both events offered valuable opportunities to connect, learn, and grow our presence in key markets.

Strengthening Market Presence and Connections

At JEC World, our focus was on deepening our understanding of the composites industry and exploring how we can better support customers with thermoplastic solutions. It proved to be a high-traffic show, exceeding expectations in both engagement and networking opportunities. We gained new insights into customer needs and identified promising supplier partnerships for future collaboration.

AIX continues to be our flagship event, allowing us to meet with all our key customers in one place while opening the door to new business prospects. While general foot traffic was slightly lighter—likely due to a scheduling conflict with another major event—the quality of our meetings remained high, and we're already seeing progress on potential programs initiated at the show.

Branding and Messaging Success

At AIX, our updated booth graphics were well-received, clearly communicating the value of our products and serving as an effective visual aid during conversations, especially in highlighting how and where our components are used in aircraft interiors.

While we did not have a branded booth at JEC this year, the experience reinforced the importance of strong visual messaging. We're already planning a more impactful booth presence for JEC next year to better showcase our thermoplastic capabilities.

Lead Quality and Business Development

The leads generated from AIX have already led to meaningful follow-up meetings, particularly with customers focused on delivering business-class seating solutions to the market. We are currently working through the details of how we can expand our design and manufacturing support to align with their growing business needs.

While JEC produced fewer immediate opportunities, it served as an important introduction of our capabilities to the composites market. We expect that many of these initial conversations will develop over time as we continue building visibility and relationships in this space.

Lessons and Looking Ahead

These shows reaffirmed the importance of owning our lead capture process, using tools that allow for better tracking and follow-up. We also saw the value of showcasing physical parts, and we're planning a larger booth presence at JEC 2026 to further elevate our brand.

We look forward to returning to both events next year, with AIX remaining a top priority due to its direct alignment with our core products and markets.

Photos from JEC World (Paris, France):

Photos from AIX (Hamburg, Germany):

About Harper Engineering Co.

Harper Engineering is a leading provider of innovative solutions for the aerospace industry, specializing in precision engineering, manufacturing, and sustainability. With a commitment to excellence and environmental responsibility, Harper Engineering delivers cutting-edge products and services that meet the evolving needs of the aerospace sector.